aPPETITES

UX • UI

A Vimeo property, Appetites was one of the first subscription based apps that offered home delivery of ingredients for recipes via Amazon Fresh. I was brought in to recommend + wire  onboarding and checkout flows, as well as build UI for recipe ordering. 

INGREDIENT SELECTION

One of the challenges was identifying which ingredients of a recipe a user needed, specifically around bulk items like salt, olive oil etc that didn't require individual purchase every time a user wanted to cook.

CHECKOUT

Updated the checkout flow to match researched best practices around forms (thanks Luke W!) to increase conversion. Basics like a step by step wizard, order information and shipping were made clearly visible.

LOGIN & ONBOARDING SEQUENCE

Wires were created to help development build a clear login and onboarding flow that also included Facebook connect.