YOGAGLO: iOS

Selected in 2017 as an in-store demo app IN ALL APPLE RETAIL LOCATIONS (US + INTERNATIONAL)

UX • UI • PRODUCT DEVELOPMENT • USER RESEARCH • A/B TESTING • VISUAL DESIGN

YogaGlo began with a simple offline viewing app and needed to upgrade to a robust interactive experience that matched the web platform. iOS became a sandbox to test branding and features in conjunction with web, eventually rolling out to Apple TV and Apple Watch. I've touched every part of this app, so please download it and experience it directly! Otherwise here's a peak into some of the app's inner workings.

ENTRY

No other yoga app uses illustration as part of their branding; instead you see a lot of fitness photography of aspirational girls with hard yoga six pack bodies etc.

I saw an opportunity for YogaGlo to stand apart from these other apps with original illustration, palette and animation techniques that fostered a feeling of inclusion rather than making users feel bad about their bodies.

GOALS

GOALS Test Objective

This feature was a product test I developed to determine if opting users into a progress meter that indicates a goal of taking 3(+/-) classes a week increases class completes and thus retention.

Background

Aside from “Watched history” there is no other mechanism on YogaGlo where users can garner a sense of achievement from the classes they have taken, nor commit to a future goal. This test is a mechanism for determining if class progress tracking motivates users to stay committed to their practice and thus to YogaGlo.

In behavioral science terms: this feature introduces a reward (the satisfaction of hitting the goal, as well as micro-animations that make the reward more explicit) and an investment (setting the goal for the next week). Future iterations can address triggers (prompts to hit the goal via email/push), and optimize for how to make the reward (variable or otherwise) feel more meaningful.

Hypothesis

My hypothesis is that we will see a small increase in class completes per week for users in the test variant, with a small increase in retention.

FUTURE THINKING

This feature is also set up as a means to grow as it can accommodate in future releases:
a) setting goals beyond a week

b) run streaks

c) goals based on concepts (“get stronger” “be less anxious”) once re-tagging is kicked off

d) yoga pose achievements

e) style balancing (vinyasa + yin + meditation etc)

RESULT:

2.4% LIFT IN CLASS COMPLETES🎉 

PROGRAMS (iPAD)

Programs was another retention play feature, wherein users could schedule multi-week yoga classes that could pull them through trial.

FAVORITING

Users needed a way to keep track of their favorite classes out of a massive library, so favoriting was born as a way to organize content.