YOGAGLO: SOCIAL

ART DIRECTION • DESIGN

"Overheard in Yoga Class" is a social initiate wherein YogaGlo teacher quotes are pulled from classes and shared with the community. I created a stylistic direction that was then also user tested against our previous YogaGlo Instagram styles to determine success or failure of the new creative. Spoiler: it was more successful and preferred overall by both card sorting test and in the wild on IG.